Casual by nature
Men
You prefer a timeless style and don’t feel like chasing after every other fashion trend. We feel the same! This is why we
go for designs that will really go with any outfit, in soft colours and with clear lines.
Does beautiful fashion have to go in the bin twice a year? We think: No way! We produce truly natural garments and applied the slow fashion approach
long before it became a trend. This is much more sustainable than constantly reinventing yourself. Timeless fashion
saves resources and is much cooler, we think. Once someone has found their casual look, with their favourite basics
and subtle details, which is also warm, comfortable and easy-care, why do you need to look any further? Exactly. So we
prefer clothing for life. And by the way: Good materials can also be repaired.