Clothes also need to withstand a baby’s urge to explore. So that babies can reach and stretch, practice gripping and do yoga like world champions – and stay cosily warm and safe too. That’s what makes us get up in the morning.

Merino wool and silk have natural superpowers that our careful processing makes even more effective: The wool, for example, takes moisture away from baby’s skin if it feels too warm, so the body temperature remains ideal. At the same time, fine fibre structures store body’s own warmth to ensure maximum cosiness. And obviously, babies get dirty sometimes, which isn’t a problem: Wool is naturally dirt-repellent, and often a good airing and light brushing is all you need. With UV protection of 30 – 50, wool and silk are absolutely ideal for providing natural sun protection. So no worries all round!