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Mutter mit Kind auf dem Arm

Newly in love by nature

The new ENGEL brand identity

Making our core visible

You can feel good in your Engel natural clothing. We make sure of this day after day with large and small efforts. Making this visible at first glance meant that we wanted to recognise what defines us at our core. It wasn't easy, like trying to read the label from the inside of a bottle. And yet, we really succeeded in creating an authentic look, didn't we?

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Our new look

Bilderwelten zum Verlieben

Visual worlds to fall in love with

We've also channelled our conversion to the new style into our new imagery. From playful everyday situations to loving snapshots, the images now match with the lives of our customers. Emotions, deeply interwoven in your Engel clothing, are now visible in our pictures.

Bilderwelten zum Verlieben
Kind mit Papa
Kind mit Papa

Origin

We are particularly proud of our small "e" logo! Such a soft and beautiful shape, like a ball of wool and yet with an elegant style. The best thing about it? It expresses our philosophy: with the right momentum, so much can be achieved without losing the origin. The small letters also reflect our sustainability and even the short transport routes here in the Swabian Alb. All this in one logo, a real masterpiece.

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See you soon ...

... on our website, at our store and outlet in Reutlingen or at your favourite retailer around the corner.